Website operator

Piz Buin Klosters

Alte Bahnhofstrasse 1

7250 Klosters-Serneus

Commercial register entry

CHE-281.332.263

Online marketing & marketing automation for the hotel industry

ADDITIVE GmbH

Game changing hospitality marketing on autopilot

Industrial zone 1/5 - Eurocenter

I - 39011 Lana

South Tyrol / Italy

Telephone: +39 0473 538800
Email: info@additive.eu

As a Hotel marketing agency , ADDITIVE supports renowned hotel businesses in the fields of online marketing for hotels, hotel marketing automation and Marketing software specifically for the hotel industry.

At ADDITIVE, transparent, measurable results, online marketing expertise in the hotel sector and innovative software solutions are the focus, in particular in the areas of Hotel marketing automation with ADDITIVE+ MARKETING AUTOMATION, Newsletter software for hotels with ADDITIVE+ NEWSLETTER as well as with Voucher software for hotels ADDITIVE+ VOUCHERS.

In the development of new software and marketing solutions, ADDITIVE always takes data protection and GDPR compliance into account; more information can be found on this website under Data Protection/Privacy.

Piz Buin Klosters respects your privacy

The protection of your privacy during the processing of personal data as well as the security of all business data is an important concern for us, which we take into account in our business processes. We process personal data collected during your visit to our online services confidentially and only in accordance with legal requirements.

Jean-Claude Huber

Hotel Director

General information on the collection, processing and use of personal data

Personal data is any information relating to an identified or identifiable natural person, for example names, addresses, telephone numbers or email addresses that express the identity of a person.

We collect, process and use personal data (including IP addresses) only if this is necessary for the performance of a contract or for the implementation of pre-contractual measures, or if processing is necessary to safeguard our legitimate interests.

Contact details such as name, telephone number, email addresses, address, date of birth
Communication data such as your IP address, the MAC addresses of the devices used such as smartphone or computer, device and configuration information
Data on purchase history such as purchase data including information about the products or services purchased
Other personal data, such as credit card details, bank account details and data on professional career

Log files

Certain information is automatically transmitted by your internet browser and stored by us in so-called log files whenever you use the internet.

We store log files to identify malfunctions and for security reasons (e.g. to investigate attack attempts) for as long as is necessary for the purposes for which they were collected and subsequently delete or anonymise them. Log files whose further retention is required for evidentiary purposes are excluded from deletion until the relevant incident has been finally resolved and may, in individual cases, be passed on to investigative authorities. The storage of log files serves our legitimate interests in the smooth and correct operation of our website.

The following information is stored in the log files in particular:

IP address (Internet Protocol address) of the device from which the online service is accessed;
Internet address of the website from which the online service was called (so-called origin or referrer URL);
Name of the service provider via which access to the online service is made;
Name of the files or information retrieved;
Date and time as well as duration of the retrieval;
Amount of data transferred;
Operating system and information about the internet browser used, including installed add-ons (e.g. for a password manager);
HTTP status code (e.g. "request successful" or "requested file not found").

User analytics

Analytics tools (e.g. Google Analytics) are used on the website pizbuin-klosters.ch. The information collected about the use of the websites is stored on the servers of the tool providers.

With the help of the analytics tools we are able to collect and analyse data about how visitors use our website. This allows us to find out when and from which region which pages were accessed.

Other data collected may include, for example, filenames of the files accessed, browsers used, functions used or the length of time spent on the website.

Piz Buin Klosters has a legitimate interest in the anonymised analysis of user behaviour in order to optimise both the web offering and advertising. If prior consent was requested when visiting our website (e.g. consent to the storage of cookies), processing is carried out on the basis of your consent, which you can revoke at any time for the future.

Detailed information about the analytics tools used can be found in our Cookie Policy .

Disclosure of data

Your personal data will generally only be transferred to other controllers insofar as this is necessary for the performance of a contract, we or the third party have an overriding legitimate interest in the disclosure or you have given your consent.

In addition, data may be transferred to other controllers insofar as we are obliged to do so on the basis of statutory provisions or by enforceable official or judicial orders.

Service providers

We commission external service providers for tasks such as marketing services, development operations, data hosting, delivery and debugging. We have carefully selected these service providers and regularly monitor them, in particular with regard to their careful handling of and the protection of the data stored by them. All service providers are obliged by us to maintain confidentiality and to comply with legal requirements.

Disclosure to recipients outside the EEA

We may also transfer personal data to recipients whose registered office is outside the EEA in so-called third countries. In such cases, we ensure before the transfer that the recipient provides an adequate level of data protection by means of appropriate contractual agreements or, if necessary, that your consent to the transfer has been obtained.

Information on data storage: location & retention periods

Your data is primarily stored in Switzerland and Germany. Due to various service providers, data is also stored in other EU countries as well as within the USA.

We store your data as a rule for as long as this is necessary to provide our services and the associated services or we have a legitimate interest in further storage (e.g. we may still have a legitimate interest in postal marketing after a contract has been fulfilled). After that, we delete your personal data except for data that we must continue to store to fulfil legal obligations (e.g. we are required by tax and commercial retention periods to keep documents such as contracts and invoices for a certain period).

Marketing tools

We use various tools for marketing activities. When these tools are used, your browser may establish a direct connection to the servers of the respective tools. This gives the respective provider the information that your browser has accessed the corresponding page of our offering. Log files analogous to those described under point 5 are also transmitted to and possibly stored on the servers of the respective providers. The provider or its servers may be located outside Switzerland or the EU/EEA (e.g. in the USA).

Data exchange takes place via third-party cookies.

Further information on the purpose, scope, further processing and use of the data can be found in our Cookie Policy and in the respective terms and privacy notices.

ADDITIVE+ LANDINGPAGE - Online marketing and landing pages

In addition to our website, we also operate optimised sales landing pages in the area of Online hotel marketing . To process your enquiry, booking, order, activation, registration or any other submission of a form on such a landing page and to store and retain your data, we use common cloud services and CRM systems as well as software from ADDITIVE GmbH, 39011 Lana (BZ), Italy (“ADDITIVE”), our managing Hotel marketing agency . The appropriate level of data protection is ensured by the data processing agreements concluded with the respective companies.

Our landing pages use functions of the web analysis service Google Analytics by Google Inc. (“Google”). Google Analytics allows the analysis of how the website is used by its users. The information generated about your user behaviour is transmitted to the provider's server and stored there.

Your IP address is recorded but immediately anonymised (e.g. by deleting the last 8 bits). This only allows a coarse localisation.
You can prevent the transmission of data relating to your use of the online offering to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh

ADDITIVE has access to the data collected via Google Analytics. These data are not used for purposes other than the analysis of the use of our websites and the evaluation of our marketing and sales activities.

Our websites and landing pages also use ADDITIVE functions for cross-channel collection of the use of our websites as well as marketing and sales activities such as landing pages, newsletters and social media presences. Information about your visits and submitted forms on our websites is also transferred to ADDITIVE in order to evaluate and optimise our marketing and sales activities.

The data processing is carried out on the basis of the legal provisions of Art. 6(1)(f) (legitimate interest) of the GDPR.

Our concern within the meaning of the GDPR (legitimate interest) is to improve our offering and our web presence by analysing the use of our website as well as sales and marketing measures.
In addition, our landing pages and our website use remarketing functions of Google Inc. (“Google”) and Meta Platforms Inc. (“Meta”). This transmits to Meta and Google that you have visited this website. These functions are used to present interest-based advertisements to visitors of the landing pages in Google's advertising network or on the social networks Facebook and Instagram.

Data processing in connection with these remarketing functions is carried out on the basis of the legal provisions of Art. 6(1)(a) (consent) of the GDPR.

When you visit our landing pages you will be informed by a banner about the use of cookies for these remarketing functions. Only by clicking the corresponding button to confirm do you consent to the use. You can object to the consent at any time by opening the cookie information page on the respective landing page and rejecting the use of cookies in the banner that appears.

ADDITIVE+ MARKETING AUTOMATION - Direct marketing

To increase customer loyalty and to sell services and add-ons, we use Hotel marketing automation software from ADDITIVE GmbH, 39011 Lana (BZ), Italy (“ADDITIVE”) in the area of Marketing and sales automation for hotels </a>. Data that we collect and process in connection with your enquiry, booking, order, activation, registration or any other submission of a form on the website is analysed and used to automatically make offers for services and add-ons to you via ADDITIVE+ MARKETING AUTOMATION. The appropriate level of data protection results from the concluded data processing agreement.

You can object to the use of your data for this purpose at any time via the unsubscribe link in the respective message.

The data processing is carried out on the basis of the legal provisions of Art. 6(1)(f) (legitimate interest) of the GDPR.

Our concern within the meaning of the GDPR (legitimate interest) is to avoid disadvantages compared to our competitors, to improve our brand awareness and to maximise our commercial success through the best possible sales use of the contacts obtained.

ADDITIVE+ NEWSLETTER

You have the option of subscribing to our newsletter via our website. For this we need your email address and your declaration that you agree to receive the Hotel Newsletter via ADDITIVE GmbH, our provider in the field of Hotel email marketing .

To provide you with targeted information, we also collect and process voluntarily provided details on areas of interest, name, birthday and region/country of origin with our Newsletter System .

Once you have subscribed to the newsletter, we will send you a confirmation email with a link to confirm the subscription.

You can cancel the newsletter subscription at any time via the unsubscribe link in the respective newsletter.

To process your subscription, to deliver the newsletter to your email address and to determine opens and clicks, we use software from ADDITIVE GmbH, 39011 Lana (BZ), Italy (“ADDITIVE”). For the secure delivery of the newsletter, ADDITIVE uses the delivery service “Sinch Mailjet”, Paris, France. By means of these services and systems, your data will at least partly be processed and stored outside the EU/EEA. The appropriate level of data protection results from the concluded data processing agreement.

Security

Our employees and the service providers we engage are obliged to maintain confidentiality and to comply with the provisions of the applicable data protection laws.

We take all necessary technical and organisational measures to ensure an appropriate level of protection and to protect the data we manage for you in particular from the risks of accidental or unlawful destruction, manipulation, loss, alteration or unauthorised disclosure or access.

Your rights

Please use the details in the "Contact details" section to assert your rights. Please ensure that we can clearly identify you.

Right to information and access

You have the right to obtain information from us about the processing of your data. You may therefore exercise a right of access to the personal data we process about you.

The data will be provided to you within 20 working days of receipt of your request.

Right to rectification and erasure

You may request that we correct incorrect data. To the extent the legal requirements are met, you may request the completion or erasure of your data.

Please contact us in writing or by telephone to request the deletion of your data. The contact details can be found under Contact on this page.

This does not apply to data that are required for billing and accounting purposes or are subject to statutory retention obligations.

The deletion of the data will be completed within 20 working days of receipt of your request.

Data portability

To the extent the legal requirements are met, you may request that data you have provided to us be transmitted to you in a structured, commonly used and machine-readable format or – where technically feasible – that the data be transmitted to a third party.

Right to object

Objection to direct marketing

You may also object at any time to the processing of your personal data for marketing purposes ("marketing objection"). Please note that for organisational reasons there may be an overlap between your objection and the use of your data as part of an already running campaign.

Objection to data processing where the legal basis is "legitimate interest"

In addition, you have the right to object at any time to the processing of your data by us where this is based on the legal basis of "legitimate interest". We will then stop processing your data unless we can demonstrate compelling legitimate grounds for the continued processing which override your rights, in accordance with statutory requirements.

Withdrawal of consent

If you have given us consent to the processing of your data, you may withdraw it at any time with effect for the future. The lawfulness of the processing of your data up to the time of withdrawal remains unaffected.

Imprint

Website operator

Concept, content, design and implementation of the website:

Online marketing & marketing automation for the hotel industry

Privacy Policy pizbuin-klosters.ch

Piz Buin Klosters respects your privacy

Contact details